Market entry/ 1 min read

GmbH vs UG: which structure fits your scale?

Share capital works differently in Germany. Here is how to think about the choice as a US or LATAM founder.

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Abstract editorial illustration comparing two corporate structures

Share capital and formal requirements

The GmbH is Germany's standard limited liability company and requires €25,000 of share capital, half of which must be paid in at incorporation. The UG (haftungsbeschränkt) is a lighter variant that can be founded with as little as €1 in capital, at the cost of certain reserve obligations.

When each structure fits

For most funded startups entering Germany the GmbH is the right long-term structure. The UG is useful as a fast market-entry vehicle when speed and cost dominate the decision — for example when a US parent needs a signing entity for a first pilot contract.

A UG can later be converted into a GmbH once retained earnings reach the €25,000 threshold, so choosing UG first does not lock you out of the standard form.

Frequently asked questions

Can I found a GmbH remotely from the US or LATAM?
The notarization step must take place before a German notary. It can be handled by a power of attorney executed abroad and legalized, which we regularly coordinate.
Does a UG signal a smaller company to German buyers?
Yes, in enterprise and public procurement contexts a GmbH is usually perceived as more credible. For B2B SaaS with SMB buyers the difference is minor.

Full Launch — fixed price German entity setup

GmbH or UG incorporation, notary coordination, and core commercial contracts.

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